As we approach our fourth anniversary, the
brewery has unveiled a re-design for its packaging. This new packaging will apply to
all core brands and seasonal offerings.
“In a crowded craft beer marketplace, it is not only important to continue to
innovate with the beers we produce, but also the brand and our presence on-shelf,”
stated 42 North Founder, John Cimperman. “With this new packaging, we kept
many of the core elements of our brand but evolved it to a more contemporary and
cleaner look,” he added.
The new packaging maintains geography and the use of maps as a key element, but
now features a map legend on the front of the cans. This map legend includes the
beer name and style, brewery coordinates, and the beer profile. The goal with the
new packaging is to provide consistency among our sku’s so consumers can easily
identify a 42 North beer on-shelf. It’s also important to maintain the map imagery to
connect us to our home, our place, on the 42nd parallel.
The new packaging was designed by Buffalo, NY graphic artist, Ken Trabert.
Cimperman and Trabert collaborated on the original launch of the 42 North brand in
We are currently distributed throughout Western, NY by Try-It Distributing and in
New York City by Union Distributing. 42 North packaged products are available at
Consumer’s Beverage, Tops Markets, Wegman’s, and bottle shops throughout Erie,
Niagara, and Cattaraugus Counties.